Video production is the process of producing movie by capturing moving images (videography), and creating combinations and discounts of parts of the video in live production and post-production (video editing). In most cases the captured video will be listed on the most current electronic media like SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture has become obsolete and solid state storage is reserved for only that, storage. It is now distributed digitally in formats like the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equivalent of filmmaking, but with images recorded digitally instead of on film stock.
Practically, video production is the service and art of creating content and delivering a finished video product. This may include creation of televIsion programs, television advertisements, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies using a prosumer camcorder,
- a Royal camera operator using a professional video camera in a single-camera setup (aka a "one-man band"),
- a videographer using a solid person,
- a multiple-camera setup shoot at a television studio
- a production truck requiring a television crew for an electronic field production (EFP) with a production company more info using set structure on the backlot of a film studio.
Shooting techniques and styles include:
- Using a tripod for a locked-down, stable shot;
- hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to portray natural motion
- integrating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane that easily soars to varying heights as seen from the finale of the film Grease;
- using a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through rooms, as seen in The Shining.
Video production is essentially the whole process of developing a video. Whether it is a short film, a full-length movie, business marketing video, tv commercial, music video, or other sort of film, the procedure may vary somewhat with the particulars, but the general process is basically the same. The basic process can be broken down into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your mind to the moment the movie is released to the general public. In this guide, we'll try to provide you with the clear definition of video production by explaining the entire process of video production.3 Main Stages of Video Production
This is the planning stage. There'll be no recording in this procedure, just preparation.
- An idea is shaped
- The script is written
- The cast is chosen
- The sound and video team members are selected
Everything is organized in preparation for the recording process. Scene locations are selected, the script is edited and revised if necessary, and an outline of the entire recording process is created.
There are many additional factors that must be reviewed too. Appropriate lighting for each scene is crucial. Sunlight and artificial lighting don't often mix well, so the time of day, weather conditions, and place for each scene has to be carefully chosen.
Once all of the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to another scene. This procedure repeats until each scene in the film has been shot. Once each scene has been properly shot, it's time to move on to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film was completed.Professional Video Production
There are several businesses that provide video production as a service. This permits companies and individuals that don't have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and here showcase their products and services.
For video production to be successful, there needs to be much more behind it than only a man with a camera. The video has to be targeted and distributed correctly, or the video will only reach a small number of potential customers. A video describing a general overview of your products and/or services is great if you have a stand-out niche, but if you have competition, your video has to show the prospective client why they should choose your business over your competitor's business. The movies can then be distributed through the right platforms to achieve the maximum number of individuals who could be interested in your business's services.
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